17 brands millennials loved that 'kids these days' avoid

Millennials loved Ralph Lauren, Abercrombie, Hollister, and other preppy garb. They also spent a lot of time on Facebook.Gen Zs tend to wear fast fashion and athleisure. They've dumped Facebook for Snapchat and Instagram.Read on to see the 17 brands millennials loved as teens that haven't captured today's youth. When hitting the mall, millennials leaned towards preppy brands like Abercrombie and Ralph Lauren.But today's teens are all about streetwear, athleisure, and fast fashionNike, Adidas, and Forever 21 dominate the Gen Z shopping cart.Using insights from asset management firmPiper Jaffray's semi-annual Taking Stock With Teens survey and Bobby Calise, VP of brand trackingat the youth insights firm Ypulse, Business Insider curated a list of 17 companies that millennials adored as teensbut that today's kids tend to avoid.Here are the 17 brands, which include footwear, apparel, technology, and beverages: SEE ALSO:Gen Zs never watch TV, are stressed about Snapchat, and are concerned that technology has ruined their mental health ' here's what it's REALLY like to be a teen in 2018DON'T MISS:Generation Z is already moving away from Facebook, and 8 more industries could be nextRalph LaurenThe trend among Gen Z: Gen Z teens are moving to streetwear styles. Teen boys picked Ralph Lauren as their top 10 favorite clothing brand from from 2000 to 2017but it fell off the ranking this year.CrocsThe trend among Gen Z: Among the 160-plus brands that youth-insights firm Ypulsemonitors, Crocs do especially poorly for brand influence among Gen Z consumers, Calise told Business Insider. The garden shoe peaked in 2007 across all age groups.FacebookThe trend among Gen Z: Snapchat and Instagram are becoming the preferred social networks for teens. Only 8% of teens said Facebook is their favorite social media platform in 2018, while 45% chose Snapchat and 26% picked Instagram.See the rest of the story at Business Insider
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