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23andMe opened a fake house in NYC where you can meet your genes ' take a look inside

Published by Business Insider on Tue, 16 Oct 2018


It's been three years since 23andMe, a consumer genetics company, relaunched a new test that passed the scrutiny of the Food and Drug Administration and told you everything from how much DNA you share with our Neanderthal ancestors to how much caffeine you likely consume.But in addition to the ancestry data, it also gives you details on certain genetic variants that can increase your likelihood of developing certain diseases. Starting in March, 23andMe got the go-ahead for a breast cancer test that tells users whether they have certainmutations related to the BRCA1 and BRCA2 genes.Consumer genetics tests like 23andMe have been gaining in popularity. OverThanksgiving weekendlast year alone, shoppers bought 1.5 million of 23andMe rival AncestryDNA's kits.In October, 23andMe opened up an interactive pop-up exhibition in the middle of Manhattan to help consumers visualize what their tests can do and better understand the data they might receive if they choose to take the test.It's part of the company's new ad campaignaimed at highlighting the information you can glean from a report beyond ancestry.The limited-time exhibit was open to the public last weekend. In case you missed it, here's what it was like to visit.SEE ALSO:I revisited my 23andMe results that can now tell whether you may have an increased risk of cancer ' here's what it was likeSEE ALSO:Mount Sinai teamed up with the designers who created projects for Nike and Beyonce to build a futuristic, new clinic ' and it's reimagining how healthcare is deliveredWalking in, we saw a series of colorful stalls arranged in a style that you would typically see in a modern art museum.The first thing you see is a large poster that teaches you what DNA is and what it can tell you about yourself.Each stall is fashioned after one specific gene that correlates to an array of traits. The first bright orange stall, detailing a bedroom, highlights the BTBD9 gene, which is associated with sleep-related movements.See the rest of the story at Business Insider
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