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Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella

Published by Forbes on Wed, 17 Apr 2019


By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands are spending 40 percent of their influencer budgets on micro-influencers, compared to only 28 percent on celebrity influencers. Here's why.
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