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Read the pitch deck that Uber founder Garrett Camp created for the ride-hailing giant back in 2008before the company became the $120 billion giant it is today (UBER)

Published by Business Insider on Thu, 14 Jan 2021


<bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p>It's a big year for Uber.</p><p>The first name in ride-hailing had a ton of hype around it for the first half of 2019 thanks to its IPO. And though the $8 billion valuation fell well short of speculations of $100 billion, Uber is still one of the biggest names on the market today.</p><p><span style="font-weight: 400;"><img style="float:right;" src="https://static1.businessinsider.com/image/7d37544b509ee3495375a900-400/garrett-camp.jpg" border="0" alt="garrett camp"></span></p><p>With such eye-popping numbers, it's difficult to remember a time when the 10-year-old company wasn't the juggernaut it is today. Uber currently has more than 2 million drivers ferrying passengers in more than 63 countries.</p><p>But back in August 2008, founder Garrett Camp was laying out his dream of a "next-generation car service" in a slideshow on his computer. Little did he know that dream would grow exponentially into a company that now handles grocery delivery, that has a rapidly growing on-demand food delivery segment in Uber Eats, and is developing a fleet of self-driving taxis.</p><p>As part of our coverage of the genesis of today's successful companies,<span>&nbsp;</span>BI Prime<span>&nbsp;</span>took a look at how Camp envisioned Uber (then UberCab) 10 years ago in his original pitch deck:</p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">The core concept was largely the same: a fast and efficient on-demand car service that he described as the "NetJets of car services"</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Uber originally wanted to screen its customers by only picking up members and banning hailing from the street</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">All of Uber's projected use cases, from airport pickup/dropoff to travel to and from restaurants, still hold up today</span></li></ul><p><span style="font-weight: 400;">Some of what Camp laid out in the pitch deck no longer holds up, such as a few of Uber's projected eco-friendly benefits and the makeup of Uber's fleet of cars.</span></p><p><span style="font-weight: 400;">The rest of the deck outlines some key points such as:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Plans for surge pricing</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">The company's project valuation</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Potential outcomes for the company, including a best-case scenario</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Future optimizations</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Marketing ideas</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">And more</span></li></ul><p><span style="font-weight: 400;">BI Prime is publishing dozens of stories like this each and every day, chock full of exclusive content and industry analysis. Want to get started by reading the full pitch deck'</span></p><h2><a href="https://www.businessinsider.com/bi-prime-uber-original-pitch-deck'IR=T&amp;itm_source=businessinsider&amp;itm_medium=content_marketing&amp;itm_term=leadgen_teaser_prime&amp;itm_content=bi-prime-uber-original-pitch-deck&amp;itm_campaign=content_marketing_leadgen_link">&gt;&gt; Download it now FREE</a></h2><p><a href="https://www.businessinsider.com/bi-prime-uber-original-pitch-deck'IR=T&itm_source=businessinsider&itm_medium=content_marketing&itm_campaign=leadgen_teaser&itm_content=uber-original-2008-pitch-deck-2020-2&itm_term=content_marketing_leadgen_link#comments">Join the conversation about this story &#187;</a></p>
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