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How Whisps Created A New Snacking Category

Published by Forbes on Tue, 04 May 2021


Today, Whisps Snacks are one of the most popular snacks on grocery shelves and the leader in a new category that they helped create. But just a few years ago, it was merely an idea sitting within the food innovation team at Schuman Cheese, the largest importer of Italian cheeses in the USA.
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